Rupert Murdoch, Customer Service Rep?
Harvard Business Review
OCTOBER 26, 2012
But things can get a bit trickier if your customer service rep is also your CEO — and if he or she is attempting remedy the problem in a very public way. Murdoch is a rarity among Fortune 500 CEOs. But an IBM survey of 1,709 CEOs found that, while only 16% use social media, the number is expected to grow to 57% in five years. (A
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