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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf.

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Book Review of “Good Company: Business Success in the Worthiness Era”

The Practical Leader

Some of the 20 companies in the “low” category included Berkshire Hathaway, Exxon Mobil, News Corp, Dow Chemical, and General Dynamics. Nobody can predict the future and extrapolating today’s trends forward inevitably proves to be way off the mark.

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The Rise of the COO

Harvard Business Review

Of the 97 largest listed companies in the UK and the Eurozone in 2010, only 37 had a COO in their executive ranks. Appointing a COO is a recent trend on the continent. Few European companies have COOs, although their numbers appear to be growing.

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What Businesses Need to Know About Sustainable Development Goals

Harvard Business Review

billion impressions on Twitter and Instagram and was the top trending topic in the U.S. According to estimates from McKinsey, consumers in these markets could be worth $30 trillion by 2025 — a significant step up from the 2010 value of $12 trillion. during the assembly.

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The Comprehensive Business Case for Sustainability

Harvard Business Review

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. For example, Bunge, an agribusiness firm, reported a $56 million quarterly loss in its sugar and bioenergy segments due to drought in 2010. billion in mining projects since 2010.

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I Got My Strategy from Greenpeace

Harvard Business Review

Starting in our biggest business — carpet tiles — our managers and staff have gone through the grinding process of identifying every single chemical in our products. We will phase out all chemicals deemed unacceptable according to Cradle-to-Cradle by 2020. Sounds pretty idealistic, doesn't it? 1] McKinsey & Co.,

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Top 10 Green Business Stories of 2011

Harvard Business Review

Ok, this one is cheating a bit, but on a fundamental level, the top themes in green business haven't actually changed too much ( see the 2010 list ). Here's the rest of my top 10 stories, with callouts for companies and examples that typify the trend. China, China, and China. Business as usual is no more. The total: 145 million euros.