The Gulf Spill: BP Still Doesn’t Get It
In the CEO Afterlife
APRIL 26, 2012
Toward the end of 2010, the new CEO, Bob Dudley, promised “to move the company forward and rebuild confidence after the terrible events.” A key component of his image-building strategy was a commitment to provide regular progress updates to the public along the way. Suffice to say that public suspicion does not favor voluntary action.
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