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Integrated Marketing and Social Networks

Coaching Tip

On the other hand, they have opened up a lot of opportunities," said David Cowan, a venture capitalist at Bessemer Venture Partners in Menlo Park, CA. Facebook already helped spur a new crop of videogame companies designed around interacting with friends, Ms. billion in 2010, according to research firm eMarketer.

Marketing 102
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Should Big Companies Give Up on Innovation?

Harvard Business Review

It’s a common question thrown at me by entrepreneurs, venture capitalists, or the more cynically minded corporate leaders. That is, why bother trying to innovate if no matter what they do, large companies can no longer maintain a sustainable advantage and their life spans are just getting shorter and shorter? “Why bother?”.

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We Recorded VCs’ Conversations and Analyzed How Differently They Talk About Female Entrepreneurs

Harvard Business Review

When venture capitalists (VCs) evaluate investment proposals, the language they use to describe the entrepreneurs who write them plays an important but often hidden role in shaping who is awarded funding and why. In fact, women-owned businesses receive much less — only 13%–18%, the rest going to male-owned companies.

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How the Geography of Startups and Innovation Is Changing

Harvard Business Review

These major transformations pose significant implications for entrepreneurs, venture capitalists, workers, and managers, as well as policymakers for nations and cities across the globe. The first shift is the Great Expansion, as the past decade has witnessed a massive increase in venture capital deployed globally.

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What BMW’s Corporate VC Offers That Regular Investors Can’t

Harvard Business Review

At the time, BMW had no dedicated, company-spanning unit to leverage the creative power of startups. Among the 30 top companies in seven of the largest industries, almost half had a VC-fueled accelerator in 2015, up from just 2% in 2010. Gimmy’s task was clear but highly demanding: to reimagine the way BMW innovates.

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Just How Risky Is Entrepreneurship, Really?

Harvard Business Review

But the conventional position is nonsense; building new companies is far more sensible than the practical will admit. By contrast, of 5,000 businesses started in 2004, almost 56% were still in business in 2010, despite suffering through a brutal economic downturn. Not everyone is suited to join a new company.

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Think Global, Not Emerging Markets, Century

Harvard Business Review

Nokia's recent burning platform travails serve as an object lesson to companies trying to navigate a rapidly-changing global economy. In 2010, China overtook Japan to become the world's second largest R&D spender (in purchasing power parity terms) after the U.S.