Genecians Journey Into Corporate Giving
Mills Scofield
FEBRUARY 8, 2013
Cone proclaimed in 2010 that “cause marketing as we know it is dead” “Slapping a ribbon” on a product, website, or advertisement was now perceived as inauthentic. Ken Pedersen, COO. It began when I came across an article about two years ago by a well known person in the world of corporate giving, Carol Cone.
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