Strategy Driven

DECEMBER 3, 2010

’ As I began to read marketing materials, it was clear I needed to create a multitude of product and service which seemed close to impossible. As a job seeker, my advice is to not focus on one core area of expertise but think of complementary avenues you may pursue to increase your chances of finding interesting work.

Audience 50

Audience Newsletter Core Competence Tips 50

Harvard Business Review

DECEMBER 22, 2010

To do this, Goldman used its competencies in understanding markets, convening needed expertise and business networks. Goldman used its power to scale to get to market quickly, assembling a pipeline of services, investing in sophisticated measurement systems and developing a global core curriculum.

Core Competence 15

Core Competence Market Segmentation Globalization Reputation 15

Harvard Business Review

APRIL 9, 2018

Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves. Or, they may create markets where no market exists and turn non-consumers into consumers. This may happen in two ways.

Disruptive Innovation 11

Disruptive Innovation Innovation Business Model Human Capital 11

Harvard Business Review

APRIL 22, 2011

If your company had just announced a 27% increase in revenues in this market, you'd probably be quite happy. And you'd think the market would be, too. Like many other companies that have a core product line, Google is struggling to find its next market. Giddy even. But, for Google, analysts seem decidedly unhappy.

Micromanagement 15

Micromanagement Open-book Parcell Innovation 15

Harvard Business Review

APRIL 18, 2011

The company promised back in 2009 to bring out a Wi-Fi Flip in early 2010. Cisco's leadership is very smart and Wi-Fi is part of the firm's core competence. Cisco's clever little camcorder collapse provides picture-perfect insight into a pervasive innovation pathology: Ignoring — or disrespecting — the obvious.

Wireless 12

Wireless Management Telecommunications Innovation 12

Harvard Business Review

NOVEMBER 6, 2014

The result has been so much more than a marketing ploy – it has changed the care being delivered. I thought of how most organizations attract patients using the “star” system – they market the superstar cardiologist or neurosurgeon, for example. They came because we’re the Mayo Clinic.

Health Care 10

Health Care Examples Mayo Management 10

Harvard Business Review

NOVEMBER 6, 2014

The result has been so much more than a marketing ploy – it has changed the care being delivered. I thought of how most organizations attract patients using the “star” system – they market the superstar cardiologist or neurosurgeon, for example. They came because we’re the Mayo Clinic.

Health Care 10

Health Care Examples Mayo Management 10

Harvard Business Review

MAY 25, 2011

When the devastating earthquake struck Haiti in January 2010 , killing more than 250,000 and injuring countless more, donors and governments sent billions in aid and in-kind support. It's different from traditional social responsibility programs, which are often tangential to a company's core operations. Take Cisco.

Porter 12

Porter Core Competence Globalization Business Model 12

Harvard Business Review

MAY 8, 2012

Several portal companies compete with carriers as they have acquired "voice-over-internet" capabilities. Skype , for example, competes with fixed-line carriers by offering free mobile Skype calls. Google has its own contender in the market, Google Voice. Bharti is the largest telecommunications services provider in India.

Outsourcing 10

Outsourcing Wireless Telecommunications Core Competence 10

Harvard Business Review

JUNE 29, 2011

from the same period in 2010. B&N is moving boldly into this future in four ways that hold lessons for any company facing a troubled core: Competing with its legacy business: Rather than swim against the e-book tide, B&N has embraced the inevitable with its Nook readers. B&N CEO William Lynch says it's made "for Grandma."

Strategy 15

Strategy Retail Long-term Short-term 15

Harvard Business Review

MAY 31, 2011

President Pratibha Patil has even declared 2010-2020 as India's " Decade of Innovation." For instance, in October 2010, Biocon struck a $350-million marketing alliance with Pfizer, the world's largest drug maker, to commercialize four of Biocon's insulin biosimilar products in non-overlapping markets globally. Financiers.

Shaw 13

Shaw Globalization Innovation Entrepreneur 13

Harvard Business Review

JANUARY 3, 2014

But we were reluctant to relinquish control of something that is one of Zappo’s core competencies. Usually when marketing departments do their ROI calculations, they assume that the lifetime value of a customer is fixed. Our drive to achieve world-class service is what sets us apart from many of our competitors.

CEO 8

CEO Call Center Real Estate Merchandising 8

Harvard Business Review

JANUARY 18, 2011

President Obama meets with Chinese President Hu Jintao , he must deal with the single most striking change in international foreign policy in 2010 — China's surprising and sudden lurch toward anti-Americanism. They are calling for creativity and innovation to be core competencies for children.

Policies 12

Policies Politics Core Competence Globalization 12