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The Right to Win

First Friday Book Synopsis

Here is an excerpt from an article written by Cesare Mainardi with Art Kleiner for strategy+business magazine (published November 23, 2010/ Winter 2010 / Issue 61), published by Booz & Company.

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GE's Eco-Innovation Platform

Harvard Business Review

Now this strategy/brand hybrid has evolved into an umbrella idea to cover everything from operational improvements — such as eco-efficiency "Treasure Hunt" events that have saved GE a whopping $150 million in energy costs — to innovation initiatives, both internal and external.