This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove 2010 Remove CPM Remove Power Related Topics
Marketing Development Operations Innovation Leadership Blue Ocean Strategy Affiliate Marketing Disintermediation CPA Exit Strategy More Related Topics >
article thumbnail

A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

DECEMBER 4, 2008

The goal is to fully leverage the power of Amazon EC2 kind of infrastructure to help with scaling when we start seeing an eyeball-explosion. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. © 2005 - 2010 Rajesh Setty Podcast Powered by podPress (v8.8)

Blue Ocean Strategy 30
Blue Ocean Strategy CPM Licensing Open-book 30
article thumbnail

Who Rules the Web Now?

Harvard Business Review

FEBRUARY 22, 2011

In a supposedly democratizing medium, the power of leading online companies has only become more concentrated. Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." They're out to kill the cost-per-thousand or CPM-based ad sales model.

CPA 15
CPA CPM Advertising Disintermediation 15
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024