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A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. We will pursue a global channel strategy after we complete our I18N project. In the interim we might also look at piloting an Affiliate Marketing Strategy. © 2005 - 2010 Rajesh Setty Podcast Powered by podPress (v8.8)

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Who Rules the Web Now?

Harvard Business Review

Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." A virtuous cycle is baked into their strategy: use these resources to achieve scale in ways that help achieve even more scale. They're out to kill the cost-per-thousand or CPM-based ad sales model.

CPA 15