article thumbnail

Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.

article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AARP – The Last Membership Card You Will Ever Need!

CO2

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens. John Sullivan FORA.tv

article thumbnail

Wiki Brands - CEO Blog - Time Leadership

CEO Blog

CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. All companies can do is "help" guide and transparently contribute to help the brand move the right direction. Marketing cannot fix a bad product. Beautiful snow in NY today. Over a foot.

Brand 189
article thumbnail

Complimentary Resource – The Truth About Mobile Business Intelligence: Five Common Myths Debunked

Strategy Driven

Please consider the environment before and after printing this article.

article thumbnail

Should Big Companies Give Up on Innovation?

Harvard Business Review

The model involved an innovative combination of direct marketing through billboards and leaflets; diagnostic camps where technicians would screen scores of patients in an afternoon; changes to the supply chain to lower the cost of the pacemaker for selected hospitals; and the world’s first loan program for an implantable medical device.