Women on Business
JANUARY 11, 2011
According to author and thought leader Simon Sinek, people buy the “why.” By Maribeth Kuzmeski Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it? Over the past few weeks I’ve been asking clients and other professionals their “why.” Many times it doesn’t seem clearly defined.
Harvard Business Review
AUGUST 21, 2018
Simon McGill/Getty Images. We measured digital innovation based on the number of digital patents the firm had secured from 1998 to 2010. In effect, the financial markets were heavily discounting the digital ventures of these firms. Businesses understand the power of digital innovations to reshape industries and markets.
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Harvard Business Review
DECEMBER 3, 2010
In my study sample of 150 businesses that ran Groupon promotions between June 2009 and August 2010, 42% said they would not run a Groupon promotion again. Their main reasons were that a significant proportion of Groupon redeemers are extremely price sensitive, barely spending beyond a discounted product's face value. Mackey, Jr.
Harvard Business Review
JULY 17, 2015
Others may simply see no alternative to trying to keep the brand going at any cost, even if that means aggressive discounting, cheap licensing, or other tactics that erode long-term brand value. Perhaps the source of the problem is that it’s not clear when a brand should be euthanized. Profitability isn’t a useful metric.
Harvard Business Review
SEPTEMBER 12, 2017
My colleagues in the London office of Simon-Kucher & Partners tested that hypothesis a few years ago by examining book prices. A study in 2010 by the US Department of Agriculture (USDA) showed price premiums ranging from 7% to 82% for organic foods. They found very interesting results.
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