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Shortlist Announced for Financial Times and Goldman Sachs “Business Book of the Year” Award

First Friday Book Synopsis

SEPTEMBER 15, 2011

Thursday September 15th, 2011: The Financial Times and Goldman Sachs today announced the shortlist for the seventh annual Financial Times and Goldman Sachs Business Book of the Year Award (www.ft.com/bookaward), which aims to identify the book providing the most compelling and enjoyable insight into modern business issues. The shortlist is: [.].

Books 89
Books Levitt Energy Finance 89
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A Refresher on Marketing Myopia

Harvard Business Review

AUGUST 22, 2016

Regardless of which number is right, there is no doubt that a lot of time and energy go into marketing products that will no longer exist in a year. The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). Why is this?

Levitt 8
Levitt Marketing Transportation Industry 8
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