In the CEO Afterlife

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Taking a Step Back Doesn’t Always Move You Forward

In the CEO Afterlife

That’s because entrepreneurs were considered to be seat-of-the-pants, fly-by-nighters. 2010 – Kraft buys Cadbury. Many were already in leadership positions or on a fast track to a higher rung on the corporate ladder. In those days, and in those companies, you never heard the word, “entrepreneurial.” 1990 – Kraft buys Jacobs Suchard.

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