First Friday Book Synopsis

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Vijay Govindarajan and Chris Trimble on Innovation Execution: Fundamental Core Principles

First Friday Book Synopsis

In their latest collaboration, Beyond the Idea, Vijay Govindarajan and Chris Trimble, explain how to execute innovation in any organization. As they explain, “The most important message in Beyond the Idea is very simple: innovation execution is its own unique discipline. It requires time, energy, and distinct thinking.

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Marketing Metrics: A book review by Bob Morris

First Friday Book Synopsis

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein Prentice Hall (2010) Note: The review that follows is of the Second Edition (2010), a sequel to Marketing Metrics: 50+ Metrics Every Executive Should Master (2006).

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The 2020 Workplace: A book review by Bob Morris

First Friday Book Synopsis

Meister and Karie Willyerd Harper Business/An im print of HaroerCollins (2010) How and why the HR function has become so much more important than many (most?) C-level executives now realize The reference to “HR function” refers to anyone and anything [.].

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How centered leaders achieve extraordinary results

First Friday Book Synopsis

Here is an excerpt from an excellent article co-authored by Joanna Barsh, Josephine Mogelof and Caroline Webb for The McKinsey Quarterly (October 2010).

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Selling to the C-Suite: A book review by Bob Morris

First Friday Book Synopsis

Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top Nicholas A.C. Bistritz McGraw-Hill (2010) Although Nicholas A.C. Read and Stephen J. Read and Stephen J. Bistritz claim that the approaches they recommend are “simple,” that is certainly not the word I would use to describe [.]

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The Network Is Your Customer: A book review by Bob Morris

First Friday Book Synopsis

Rogers Yale University Press (2010) Here’s the challenge: our future networks can “make us not only more connected but, let us hope, more human.” The Network Is Your Customer: 5 Strategies Tto Thrive in a Digital Age David L. I am grateful to Thomas Kuhn and then to Joel Barker for filling one of my [.].

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Voice of Experience: Mika Mayer (Morrison & Foerster)

First Friday Book Synopsis

Anderson for The Glass Hammer, an online community designed for women executives in financial services, law and business. Here is an excerpt from a profile of Mika Meyer (Partner, Morrison & Foerster) written by Melissa J. Visit us daily to discover issues that matter, share experiences, and plan networking, your career and your life.”

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