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Integrated Marketing and Social Networks

Coaching Tip

Sandberg said, adding, and “News, health, finance, shopping and commerce— we think similarly, all of these things will be rebuilt by companies that work with us to put social at the core.". billion in 2010, according to research firm eMarketer. Sources: The Wall Street Journal, [link] and Forrester Research, Inc. of the U.S.

Marketing 102
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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

Finance 13