I Got My Strategy from Greenpeace
Harvard Business Review
MARCH 21, 2012
But there our story deviates from the norm because our turnaround wasn't based on cost control, financial leverage, or manufacturing efficiencies. Our numbers seem to be moving that way: our annual earnings (EBIT on a normalized basis) increased from 1% of sales in 2007 to 9% in 2010 in our original carpet business. We did that.
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