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31 Innovation Questions (and Answers) To Kick Off the New Year

Harvard Business Review

Consider it a summary of what's on my mind as 2010 comes to a close. Start with deep ethnographic research; avoid focus groups! Academics like Clayton Christensen and Vijay Govindarajan, leading-edge innovative companies like Procter & Gamble and Cisco Systems, and thoughtful writers like Michael Mauboussin and Bill James.