This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove 2010 Remove Forrester Remove Globalization Related Topics
Technology Finance Marketing Development Leadership P&L CFO Benchmarking ROI Brand More Related Topics >
article thumbnail

Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

JANUARY 17, 2013

Proliferation: Global Mobile devices to go from 3.4 Billion in 2010 to 7.9 Forrester Research: US Cross-channel Retail Forecast 2011 to 2016. Forrester Research: US Online Retail Hits $200 Billion. Forrester Research: US eCommerce to Reach Nearly $300 Billion by 2015. Billion in 2015.

Forrester 197
Forrester Retail Media Succession 197
article thumbnail

How Big Data Brings Marketing and Finance Together

Harvard Business Review

JULY 17, 2014

Consider Intel, which began eyeing Big Data’s potential to quantify marketing’s contribution to revenue in about 2010. This now provides its marketing teams globally with predictive decision-making capabilities they never had before. Inside Intel. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13
Finance Marketing P&L ROI 13
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024