Integrated Marketing and Social Networks
Coaching Tip
FEBRUARY 16, 2011
“The way something is sold influences the way it is made, and the book industry has always been about bookstores,” said business book writer Seth Godin. billion in 2010, according to research firm eMarketer. Seth Godin: Poke the Box. Sources: The Wall Street Journal, [link] and Forrester Research, Inc. of the U.S.
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