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Choosing The Perfect Business Partner

Women on Business

I had a background in marketing and brand management, and working with concepts and ideas was my passion. One day in September 2010, the name of an old school friend crossed my mind, so I reached out to him on Facebook. He mentioned that he had a friend who had franchising experience and offered to introduce us.

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5 Critical Factors For Building The Right Team

Tanveer Naseer

Every General Manager of a sports franchise will tell you that building a great team is far from a science. As individuals we are all a bit unpredictable, and when you add the complexities associated with team interactions and the serendipitous nature of market environments, you end up with a very dynamic system.

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Dressing China

Harvard Business Review

Incomes are rising quickly in the world's most populous country: The percentage of the Chinese population earning between 10,000 and 24,000 renminbi a year (between US $1,200 and $3,500, in terms of 2010 exchange rates) rose from 11% in 2004 to 58% in 2010. Bestseller, for instance, has set up both franchised and company-owned stores.

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Social Media Influence | N2Growth Blog

N2Growth Blog

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target. Humbled, validated and taking nothing for granted.

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When a Product Fails, Find a New Direction

Harvard Business Review

Baldino moved aggressively to bring Provigil to market. Baldino sought to convince thought leaders of the therapeutic benefit, prove the drug worked, and then market it to the needy community. As a shrewd manager, Baldino leveraged the company's sales force by adding related products to its core franchise.

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McDonald’s Has to Do More than Manipulate Its Stock Price

Harvard Business Review

The company’s executives said that to help finance the plan, McDonald’s would increase refranchising (turning company-owned restaurants into franchises), take on more debt (even at the risk of lowering its bond rating ), and find $300 million to cut in general and administrative expenses. million in 2014 to a high of $12.6

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Four Winning Lessons from the Super Bowl

Harvard Business Review

The National Football League (NFL) championship game set a record for the most-watched TV program in history in 2010 , at 106.5 Independently owned franchises compete on the playing field but share resources, such as television and merchandise revenues, through the NFL alliance. million viewers. Tapping collaborative advantage.