P&G Innovates on Razor-Thin Margins
Harvard Business Review
APRIL 16, 2012
Only about six months after launching in October 2010, the Guard crossed 50% of razor market share by volume. centric "glocalization" to India-centric local innovation. The result has been transformative for P&G's Gillette business in India. However, it has not yet completed the reverse innovation cycle.
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