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Finding the Sweet Spot Between Mass Market and Premium

Harvard Business Review

A decade ago, the Mach 3 razor was Gillette’s premium offering for men, until the Fusion line was launched in 2006 at a 40% price increase, followed by the Fusion ProGlide in 2010 and the Fusion Proshield Flexball in 2016—to name a few of the brand’s major releases.

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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments. John Sullivan FORA.tv

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How I Discovered My Leadership Secret Weapon

Terry Starbucker

The past declines in video customers were indicative of an industry that encountered two formidable satellite TV competitors, and as a result lost massive chunks of market share. Our competitors offered more channels at a very competitive price, and were able to mass market. Making the Connection.

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To Spur Growth, Target Profitable "Prosumers"

Harvard Business Review

The average consumer did not have access to the quality of equipment that professional athletes and healthcare providers had, until breakthrough innovation created higher quality yet affordable options. They also are finicky about marketing ("how you market it").sometimes

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Making Room for Reflection Is a Strategic Imperative

Harvard Business Review

Umair Haque Blogs Umair Haque On: Global business , Competition , Economy Making Room for Reflection Is a Strategic Imperative 11:52 AM Wednesday November 24, 2010 | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print Business is, above all, busy. And maybe its too busy. Lets face it. So throw Frederick W.