article thumbnail

Top Line Growth? There's an App for That

Harvard Business Review

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. They may think they're on top of things because their companies use apps to provide magazines or annual reports. These customers don't want dry reports on Global Reporting Initiatives and carbon emissions — they want to have fun.

Brand 11
article thumbnail

It Takes a Village to Raise an Entrepreneur

Harvard Business Review

A hybrid approach is exemplified by startup Frogtek, which develops software for local shopkeepers in emerging markets to more efficiently track their inventory, leading to better purchasing decisions and greater profits. In 2010 and 2011, almost 50% of the applicants to Echoing Green relied on hybrid models, versus 37% in 2006.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Cases of Better Corporate Philanthropy

Harvard Business Review

Be accountable for results : While many funders track service delivery, a 2010 report by the Committee on Encouraging Corporate Philanthropy notes that metrics measuring only output "offer little indication whether social improvement actually is occurring." Early results are encouraging.

article thumbnail

Open Source Software Hits a Strategic Tipping Point

Harvard Business Review

Based on surveys my colleagues at Gartner and I have conducted over the past several years, mainstream adopters of IT solutions across a widening array of market segments are rapidly gaining confidence in the use of open source software, with many now stressing its valuable features more than its risks.

article thumbnail

Big Business Increasingly Supports Gay Rights

Harvard Business Review

A 2010 Mercer survey of about 3,000 companies found that same-sex benefits were offered by 72 percent of companies employing more than 20,000 people. In June, it was reported that Apple's new mobile operating system, iOS6, will include gay and lesbian couple icons as emoticon selections.