In the CEO Afterlife

OCTOBER 11, 2011

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

Brand 253

Brand CEO P&L Brand Management 253

In the CEO Afterlife

AUGUST 29, 2011

In the petroleum industry where access to oil is tight, Exxon Mobil and Royal Dutch Shell say they are adjusting their strategies to meet the growing demand for alternative energies. It has not – 2010 profits for Exxon and Shell rose by 57 and 61% respectively. Likely true. Afterlife: Fortune Magazine Contributor, Wannabe Novelist.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

APRIL 26, 2012

Toward the end of 2010, the new CEO, Bob Dudley, promised “to move the company forward and rebuild confidence after the terrible events.” A key component of his image-building strategy was a commitment to provide regular progress updates to the public along the way. Suffice to say that public suspicion does not favor voluntary action.

Press Release 131

Press Release Reputation Tourism Advertising 131

In the CEO Afterlife

FEBRUARY 10, 2011

USA Today reports she sold 164,000 e-books in 2010. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Already there are cracks in the traditional publisher armor. Young-adult paranormal author Amanda Hocking decided to take the route of digital self-publishing. Search My Site. Search for: Categories.

Brand 100

Brand CEO Open-book Magazine 100