Eric Jacobson

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New Book Loveworks Teaches How To Make Emotional Connections

Eric Jacobson

It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade."

Books 50
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Share The Bad News

Eric Jacobson

Wednesday, July 21, 2010 Share The Bad News Of course its much easier to share good news with your employees, but its perhaps even more important to share the bad news. If revenue is down, or if youve lost a large customer, or if a new competitor has entered the market, let your team know.

Mentor 62
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How To Produce An Effective Company Blog

Eric Jacobson

Tuesday, November 9, 2010 How To Produce An Effective Company Blog If you lead a business and aren’t part of the 34% of U.S. companies using a blog for marketing purposes, your business likely will within the next year. "Great Places To Work" Employee Perks New Book Shows You How To Set A Goal And Then Reac.

Blog 56
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Never Say These Words To A Customer

Eric Jacobson

Wednesday, August 4, 2010 Never Say These Words To A Customer Author Harvey MacKay wrote the following spot-on advice in his recent column in the Kansas City Business Journal. Are you absolutely sure every employee in sales, production, operations, marketing, etc., Take a moment. Thanks for the important reminder, Harvey MacKay!

Mentor 56
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Lots Of Lessons From Post-it Notes

Eric Jacobson

Saturday, August 21, 2010 Lots Of Lessons From Post-it Notes There are lots of lessons tied to those canary yellow squares, called Post-it Notes -- how ideas and innovations can come from anyone on your team at any time. How test marketing is critical. How they can be used by leaders to boost morale.

Mentor 56
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Ask These Five Questions

Eric Jacobson

Sunday, May 9, 2010 Ask These Five Questions If you are leading a business or a nonprofit organization, take the hour or two to read Peter F. One recommendation is to at least include members of your management team, sales team, marketing team and research team when you ask the five questions.

Drucker 50