First Friday Book Synopsis

FEBRUARY 21, 2012

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition Paul Farris, Neil Bendle, Phillip Pfeifer, and David Reibstein Prentice Hall (2010) Note: The review that follows is of the Second Edition (2010), a sequel to Marketing Metrics: 50+ Metrics Every Executive Should Master (2006).

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First Friday Book Synopsis

NOVEMBER 5, 2015

He has been ranked as the #1 management guru by Business Week, profiled by Fast Company as… Read More Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris.

Ulrich 70

Ulrich Marketing Leadership Consultative 70

First Friday Book Synopsis

DECEMBER 4, 2013

Gregermnan Sourcebooks (2010) How and why winning in today’s competitive markets requires unlocking genius within us and in the world around us I deeply appreciated all that I learned in Alan Gregerman’s most recent book, The Necessity of Strangers: The […]. Bob''s blog entries Alan S.

Constraint 75

Constraint Books Review Creativity 75

First Friday Book Synopsis

JUNE 19, 2014

Based in the firm’s Singapore offices since 2010, he has led Innosight’s expansion into the Asia-Pacific region as well as its venture capital activities (Innosight Ventures). Anthony is the managing partner of Innosight, a global strategic innovation consulting and investment firm.

Christensen 80

Christensen Drucker Innovation Tools 80

First Friday Book Synopsis

MAY 2, 2011

Get Heard in the Sales and Marketing Jungle Kevin Daum with Daniel A. Turner John Wiley & Sons (2010) How to “break through all that noise and visual stimulation to get to the core of the customer” What we have here is another business fable, a very popular sub-genre for business book authors [.].

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Books Review Marketing How To 75

First Friday Book Synopsis

JUNE 20, 2011

Ultimate Guide to Google AdWords: How To Access 100 Million People in 10 Minutes, 2nd Edition Perry Marshall and Bryan Todd Entrepreneur Press (2010) How to pursue business opportunities available at “THE benchmark for advertisers and information providers” Although this book’s subtitle specifies a worthy objective (i.e.

Benchmarking 75

Benchmarking Advertising How To Entrepreneur 75

First Friday Book Synopsis

JULY 13, 2011

To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts, please click here.* * * “In a market that’s become extremely lean and mean… individuals who [.]. Here is an excerpt from an article written by John Baldoni for the Harvard Business Review blog.

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