In the CEO Afterlife
OCTOBER 11, 2011
by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?
In the CEO Afterlife
JULY 26, 2016
That means nimbleness, laser-like focus, and market specialization. The answer is by out-spending their competitors and/or investing in acquisitions to increase market clout. 2010 – Kraft buys Cadbury. 2010 – Kraft buys Cadbury. They must do things differently. 1990 – Kraft buys Jacobs Suchard. 2000 – Kraft buys Nabisco.
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In the CEO Afterlife
AUGUST 29, 2011
There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing.
In the CEO Afterlife
APRIL 26, 2012
Toward the end of 2010, the new CEO, Bob Dudley, promised “to move the company forward and rebuild confidence after the terrible events.” Yet since December 2010 the company has issued issued only 118, and few have to do with the spill and its aftermath. Suffice to say that public suspicion does not favor voluntary action.
In the CEO Afterlife
FEBRUARY 10, 2011
by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. USA Today reports she sold 164,000 e-books in 2010. Non-fiction writers require a ‘platform’, a means of marketing to an audience. Identify your differentiation and market your positioning with consistency in everything you do.
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