Lead on Purpose

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What matters in 2010?

Lead on Purpose

What matters in 2010? Seth Godin , marketing guru and thought leader, did a cool project where he brought together more than seventy “big thinkers&# to write the ebook What Matters Now. Hutchins Seth and his coauthors are trying to get five million downloads of the ebook. Help them out; you will be the beneficiary.

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Guest Post: 10 Secrets of Effective Leaders

Lead on Purpose

Product management focuses on releasing the right products to the right markets at the right time; set both financial and operational goals for your product line. #4: 4: Being innovative ties closely with understanding your markets; be the market expert for your product line. #9:

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Five questions to ask each week

Lead on Purpose

Filed under: Leadership , Knowledge , Learning , Product Management / Marketing Tagged: | learn , opportunity , value , Mark Sanborn , design « Five championship strategies Book Review: Here Comes Everybody » Like Be the first to like this post. Thank you for commenting.

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Three practices of successful product managers

Lead on Purpose

They focus on this marketing campaign or that new technology, and lose track of what’s most important. Help product marketing set the proper tone for the launch by understanding the new product’s strengths. A company’s success is ultimately a roll-up of all products and services selling for a profit.

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Trust

Lead on Purpose

Trust is key to understanding your customers and your market. This focus has come primarily from reading The Speed of Trust by Stephen M.R. He discusses the concept of building a trust account, which is similar to a bank account. . To effectively work with development, sales and other teams in your organization you must gain their trust.

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Leadership and Product Management

Lead on Purpose

Product managers need to provide direction for how a product should be built, and through your understanding of the market, give them assurance they are building the right product. Marketing: When most people hear the word ‘marketing,’ the duties of PR and marcom are how they usually interpret it.

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Customer expectations

Lead on Purpose

They expect marketers to stop pitching things and start helping them understand how they can get what they need. Please see Product Marketing for Start-ups on the Product Management Pulse. They expect product managers to show them how their products can solve problems and help them succeed. Theme: Digg 3 Column by WP Designer.

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