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Finding the Sweet Spot Between Mass Market and Premium

Harvard Business Review

A decade ago, the Mach 3 razor was Gillette’s premium offering for men, until the Fusion line was launched in 2006 at a 40% price increase, followed by the Fusion ProGlide in 2010 and the Fusion Proshield Flexball in 2016—to name a few of the brand’s major releases.

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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments. John Sullivan FORA.tv

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How I Discovered My Leadership Secret Weapon

Terry Starbucker

The past declines in video customers were indicative of an industry that encountered two formidable satellite TV competitors, and as a result lost massive chunks of market share. Our competitors offered more channels at a very competitive price, and were able to mass market. It was indeed my secret weapon, now fully realized.

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How Volvo Reinvented Itself Through Hiring

Harvard Business Review

Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM. The company sold 571,000 cars last year, up from 373,000 in 2010. ” Financial signs are certainly pointed in the right direction.

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VW’s Board Needed More Outsiders

Harvard Business Review

In managing the fallout from BP’s Gulf of Mexico oil spill disaster in 2010, company Chairman Carl-Henric Svanberg had to take over from CEO Tony Hayward, whose gaffes and public blaming of partners had only exacerbated the crisis. Take the case of BP. Hayward’s leadership had contributed to BP underplaying safety its U.S.

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To Spur Growth, Target Profitable "Prosumers"

Harvard Business Review

Professional athletics certainly fits the bill with the emergence of professional race car driving schools ($2,000 for the day) and professional athlete fantasy camps (Michael Jordan's basketball camp cost $15,000 in 2010). They also are finicky about marketing ("how you market it").sometimes

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Making Room for Reflection Is a Strategic Imperative

Harvard Business Review

Umair Haque Blogs Umair Haque On: Global business , Competition , Economy Making Room for Reflection Is a Strategic Imperative 11:52 AM Wednesday November 24, 2010 | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print Business is, above all, busy. And maybe its too busy. Lets face it. All rights reserved.