In the CEO Afterlife

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Taking a Step Back Doesn’t Always Move You Forward

In the CEO Afterlife

Administrative companies can be good at doing things right (operational management) but not so good at doing right things (strategic leadership). 2010 – Kraft buys Cadbury. Whenever there’s an opportunity to take a step back, you can bet they will do it, and in the process, stymie progress. 1990 – Kraft buys Jacobs Suchard.

Brand 100
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing. It has not – 2010 profits for Exxon and Shell rose by 57 and 61% respectively. But to hear Kraft tell it, the company’s phenomenal growth is the result of their astute brand building.

Strategy 131