Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution
Great Leadership By Dan
JUNE 7, 2018
With its leaders distracted by playing politics and defending turfs, the Ford brand had become listless and unfocused. In 2010, Motor Trend named one of Ford’s newest cars, the Ford Fusion, “Car of the Year.” Given the state of internal affairs at the company, it’s no wonder the Ford brand was struggling on the outside.
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