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The Retail Theory of Relativity

CO2

This short three page white paper does a wonderful job of helping you with a pricing strategy based on how people really behave. The Retail Theory of Relativity. They jump from study to study each one more amazing than the next. John Sullivan FORA.tv

Retail 68
article thumbnail

The Retail Theory of Relativity

CO2

This short three page white paper does a wonderful job of helping you with a pricing strategy based on how people really behave. The Retail Theory of Relativity. They jump from study to study each one more amazing than the next. John Sullivan FORA.tv

Retail 60
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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

While the rules may be shifting, the long-term sustainable advantage gained by building a strong brand – a brand that builds stability, trust, loyalty, and drives a premium price – remains consistent. subprime mortgages, instead doing business the old-fashioned way, with 80 percent of revenues derived from retail banking.

Brand 66
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Breaking Up the Retail-Price Confusopoly

Harvard Business Review

The Conversation Blogs The Conversation Breaking Up the Retail-Price Confusopoly 8:25 AM Tuesday November 30, 2010 by Joshua Gans | Comments () Email Tweet This Post to Facebook Share on LinkedIn Print This years holiday shopping season improved somewhat over last year with sales likely to top $11 billion.

Retail 14
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Brilliant Boutique: 10 Keys To Lasting Small Business Success

Terry Starbucker

It wasn’t hard to like Sarah Young as soon as we walked into her downtown store back in 2010, when we first moved to Portland. Before SaySay) I’d always worked retail as a part-time job in addition to my full time “real” job, because I loved it. For example, we brought in socks, which we’re now pretty known for.

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How Retailers Can Appeal to Lower-Income Shoppers

Harvard Business Review

This blog post is part of the HBR Online Forum The Future of Retail. Retailers face several challenges as they enter the 2011 holiday season. Gas prices have risen 90% from 2008 to 2010, leaving consumers with $160 billion less spending money per year. Unemployment remains high.

Retail 15
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Whole Foods Is Becoming Amazon’s Brick-and-Mortar Pricing Lab

Harvard Business Review

Amazon’s relentless price testing in the online world anchors its competitive advantage. Its unrivaled base of knowledge allows it to use price as a communications tool, a recruiting tool, a psychological weapon, and a value driver in ways that transcend the basic mechanics of supply and demand and profit and loss.

Price 8