Genecians Journey Into Corporate Giving
Mills Scofield
FEBRUARY 8, 2013
Projects-With-Purpose: Bringing a Community Volunteer Program to Lif e Chatham and Geneca teams at work. Cone proclaimed in 2010 that “cause marketing as we know it is dead” “Slapping a ribbon” on a product, website, or advertisement was now perceived as inauthentic. Our First Project.
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