This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

In the CEO Afterlife

Remove 2010 Remove Proposal Related Topics
Finance Marketing Technology Operations Innovation Development Human Resources Management Ethics Career More Related Topics >
article thumbnail

The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

OCTOBER 11, 2011

For example, if 35% of folks thought Hogwash Detergent was “best at getting clothes white” in 2010, that number needs to go up in 2012 to prove an improvement in brand equity. In the case of capital projects, every proposal includes a payout and performance is always measured against that payout. Simple enough? Not so fast.

Brand 253
Brand CEO P&L Brand Management 253
article thumbnail

Taking a Step Back Doesn’t Always Move You Forward

In the CEO Afterlife

JULY 26, 2016

We, on the other hand considered ourselves polished professionals taking great pride in doing things right – conducting research, analyzing options, composing eloquent brand plans and business proposals. 2010 – Kraft buys Cadbury. How to Slay Goliath. When I moved on to a smaller, family-owned business, I discovered a better way.

Brand 100
Brand Learning-by-Doing Brand Management Proposal 100
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024