In the CEO Afterlife

AUGUST 29, 2011

But you will never hear about clout from their leaders or read about it in their annual report. It has not – 2010 profits for Exxon and Shell rose by 57 and 61% respectively. Their size ($49.2 This is a tremendous competitive advantage. I should know. I worked for Kraft for the better part of a year after they acquired Jacobs Suchard.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

APRIL 26, 2012

Toward the end of 2010, the new CEO, Bob Dudley, promised “to move the company forward and rebuild confidence after the terrible events.” Yet since December 2010 the company has issued issued only 118, and few have to do with the spill and its aftermath. Suffice to say that public suspicion does not favor voluntary action.

Press Release 131

Press Release Reputation Tourism Advertising 131

In the CEO Afterlife

FEBRUARY 10, 2011

USA Today reports she sold 164,000 e-books in 2010. Already there are cracks in the traditional publisher armor. Young-adult paranormal author Amanda Hocking decided to take the route of digital self-publishing. I hope Amanda’s success is a wake-up call to the old school.

Brand 100

Brand CEO Open-book Magazine 100