In the CEO Afterlife

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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

For example, if 35% of folks thought Hogwash Detergent was “best at getting clothes white” in 2010, that number needs to go up in 2012 to prove an improvement in brand equity. Human Resources. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress.

Brand 253
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. We create the seeds, the traits, and crop protection chemicals that help farmers produce more food using fewer resources.” It has not – 2010 profits for Exxon and Shell rose by 57 and 61% respectively. Human Resources.

Strategy 131
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The Gulf Spill: BP Still Doesn’t Get It

In the CEO Afterlife

Toward the end of 2010, the new CEO, Bob Dudley, promised “to move the company forward and rebuild confidence after the terrible events.” Yet since December 2010 the company has issued issued only 118, and few have to do with the spill and its aftermath. Suffice to say that public suspicion does not favor voluntary action.

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Branding the Aspiring Novelist | In the CEO Afterlife

In the CEO Afterlife

USA Today reports she sold 164,000 e-books in 2010. Human Resources. Already there are cracks in the traditional publisher armor. Young-adult paranormal author Amanda Hocking decided to take the route of digital self-publishing. I hope Amanda’s success is a wake-up call to the old school. Search My Site. Search for: Categories.

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