Big Bets vs. Little Bets and the future of HP
Harvard Business Review
MARCH 22, 2011
To borrow a phrase from Silicon Valley thought leader and author Eric Ries , they "achieved a failure." In 1972, HP's first calculator, the HP-35, would retail at $400 at a time when the market for scientific calculators did not yet exist. in 2010, and HP has been criticized for a decade-long R&D slide. Their ideas made sense.
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