Lessons from the Best Global Brands 2010: Building trust and.
Strategy Driven
NOVEMBER 1, 2010
While the rules may be shifting, the long-term sustainable advantage gained by building a strong brand – a brand that builds stability, trust, loyalty, and drives a premium price – remains consistent. subprime mortgages, instead doing business the old-fashioned way, with 80 percent of revenues derived from retail banking. Dickens Jr.
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