In the CEO Afterlife
AUGUST 29, 2011
Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Tactics are often misconstrued as strategies. So are goals.
In the CEO Afterlife
OCTOBER 11, 2011
by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. For example, if 35% of folks thought Hogwash Detergent was “best at getting clothes white” in 2010, that number needs to go up in 2012 to prove an improvement in brand equity. The Hard-Knock Valuation of Brand Equity Growth.
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In the CEO Afterlife
JULY 26, 2016
2010 – Kraft buys Cadbury. One of my former employers is the quintessential example of an administrative company that has grown almost exclusively from acquisitions and mergers. Here’s a snapshot of their path to growth: 1985 – Kraft buys General Foods. 1990 – Kraft buys Jacobs Suchard. 2000 – Kraft buys Nabisco.
In the CEO Afterlife
APRIL 26, 2012
Toward the end of 2010, the new CEO, Bob Dudley, promised “to move the company forward and rebuild confidence after the terrible events.” A key component of his image-building strategy was a commitment to provide regular progress updates to the public along the way. Suffice to say that public suspicion does not favor voluntary action.
In the CEO Afterlife
FEBRUARY 10, 2011
USA Today reports she sold 164,000 e-books in 2010. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Already there are cracks in the traditional publisher armor. Young-adult paranormal author Amanda Hocking decided to take the route of digital self-publishing. Required fields are marked *. Search My Site.
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