In the CEO Afterlife

JULY 26, 2016

Successful big company challengers, the likes of In-N-Out Burger , Warby Parker Eye-wear, and Chobani Greek Yogurt aren’t taking a step back; they’re getting to the future first by taking leaps forward with smart insight. 2010 – Kraft buys Cadbury. They must do things differently. 1990 – Kraft buys Jacobs Suchard.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

In the CEO Afterlife

AUGUST 29, 2011

It has not – 2010 profits for Exxon and Shell rose by 57 and 61% respectively. I’m wondering if ‘clout’ companies worry that their employees might be demoralized when they realize that most of the company’s success comes from size rather than smarts. Likely true.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

APRIL 26, 2012

Toward the end of 2010, the new CEO, Bob Dudley, promised “to move the company forward and rebuild confidence after the terrible events.” Yet since December 2010 the company has issued issued only 118, and few have to do with the spill and its aftermath. Suffice to say that public suspicion does not favor voluntary action.

Press Release 131

Press Release Reputation Tourism Advertising 131

In the CEO Afterlife

FEBRUARY 10, 2011

USA Today reports she sold 164,000 e-books in 2010. I hope Amanda’s success is a wake-up call to the old school. Already there are cracks in the traditional publisher armor. Young-adult paranormal author Amanda Hocking decided to take the route of digital self-publishing.

Brand 100

Brand CEO Open-book Magazine 100