Use your body to make better choices
Tony Mayo
NOVEMBER 18, 2010
From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation Journal of Consumer Research 2010 –IRIS W. Firming one’s muscles [e.g., HUNG University of Singapore –APARNA A. LABROO Booth School of Business University of Chicago Popularity: 1% [ ?
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