First Friday Book Synopsis

JULY 6, 2011

Aaker Jossey-Bass/John Wiley & Sons (2011) If your “brand” isn’t relevant, neither are you or your company Those who have read any of David Aaker’s previous books already know that he presents information, insights, and counsel that are anchored in specific real-world circumstances within a broad and deep [.].

Aaker 80

Aaker Brand Books Review 80

Tanveer Naseer

MARCH 18, 2011

RT @ patriciamknight : RT @ TanveerNaseer Coffee House Book Review – “Wikibrands” by Sean Moffitt & Mike Dover bit.ly/dQQ2hS Brand # marketing in social media – Coffee House # Book Review: “Wikibrands&# [link] #. Twitter Weekly Highlights for 2011-01-21. Twitter Weekly Highlights for 2011-02-25.

Decisionmaking 112

Decisionmaking Aaker Gordon Review 112

First Friday Book Synopsis

OCTOBER 3, 2011

Harvard Business Review on Reinventing Your Marketing Various Contributors Harvard Business Review Press (2011) How to use innovative thinking to improve how you create or increase demand for what you offer Those who aspire to maximize the impact of their marketing initiatives will find the material in this HBR book invaluable.

Review 70

Review Marketing Books Innovation 70

Strategy Driven

APRIL 8, 2011

Brand Relevance : Making Competitors Irrelevant by David Aaker. Not only are these brands phenomenally successful – they are examples of product categories where competitors are nearly irrelevant, says branding guru David Aaker. Copyright 2007-2011 by StrategyDriven, Inc. Whole Foods Market. About the Author.

Brand 56

Brand Aaker Six Sigma Short-term 56

Strategy Driven

SEPTEMBER 27, 2013

Marketing scholars Jennifer Aaker and Susan Fournier reveal how closely business relationships and interpersonal relationships mirrored each other in an Internet-based psychology test. “Trust is much heralded in marketing, but it has a downside,” said Aaker in an interview for Stanford Graduate School of Business (GSB) News.

Aaker 64

Aaker Short-term Marketing Benchmarking 64