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Twitter Weekly Highlights for 2011-03-18

Tanveer Naseer

RT @ smaxbrown : Author Jennifer @ Aaker of The Dragonfly Effect reveals how to get results by harnessing power of SM [link] #. RT @ JesseLynStoner : Why It’s Time to Rethink Your Company Brand’s Message – [link] by @ TanveerNaseer #. Twitter Weekly Highlights for 2011-01-21. Thanks Lisa! Thanks Jesse!

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Brand Relevance: A book review by Bob Morris

First Friday Book Synopsis

Aaker Jossey-Bass/John Wiley & Sons (2011) If your “brand” isn’t relevant, neither are you or your company Those who have read any of David Aaker’s previous books already know that he presents information, insights, and counsel that are anchored in specific real-world circumstances within a broad and deep [.].

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The McKinsey Quarterly: Most popular articles (First Quarter, 2011)

First Friday Book Synopsis

Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company. STRATEGY Have you tested your strategy lately? Click [.].

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Forget Brand Preference – Win the Brand Relevance War

Strategy Driven

Brand Relevance : Making Competitors Irrelevant by David Aaker. Not only are these brands phenomenally successful – they are examples of product categories where competitors are nearly irrelevant, says branding guru David Aaker. Copyright 2007-2011 by StrategyDriven, Inc. Whole Foods Market. Brand Preference vs. Brand Relevance.

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Personal Needs vs. Customer Relationships

Strategy Driven

Many companies talk about the need to establish strong ‘relationships’ with their customers. And, these companies rightly recognize that the transactional interactions of the past are ineffective in creating loyal customers. The concept of customer relationships makes sense in the context of meeting personal needs.

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