2011, Aaker and Long-term - Leadership Digital

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2011

Aaker

Long-term

Forget Brand Preference – Win the Brand Relevance War

Strategy Driven

APRIL 8, 2011

Brand Relevance : Making Competitors Irrelevant by David Aaker. Not only are these brands phenomenally successful – they are examples of product categories where competitors are nearly irrelevant, says branding guru David Aaker. Copyright 2007-2011 by StrategyDriven, Inc. Whole Foods Market. Brand Preference vs. Brand Relevance.

Brand

Brand Aaker Six Sigma Short-term

Personal Needs vs. Customer Relationships

Strategy Driven

SEPTEMBER 27, 2013

The challenge of sustaining long-term value pushes businesses toward considering short-term relationships as the easiest route to profits. Marketing scholars Jennifer Aaker and Susan Fournier reveal how closely business relationships and interpersonal relationships mirrored each other in an Internet-based psychology test.

Aaker

Aaker Short-term Marketing Benchmarking

Forget Brand Preference – Win the Brand Relevance War

Personal Needs vs. Customer Relationships

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