2011 Advertising Company Power 
In the CEO Afterlife
NOVEMBER 30, 2011
The “M” Word: A Company’s Most Underrated Intangible. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one.
In the CEO Afterlife
JULY 10, 2011
Green Company, Red Products, Black Ink. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. And although our business leaders may have the “will” to transform their companies, the “way” is continually blocked by inefficiencies, higher costs and unacceptable returns on the investment in technology.
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In the CEO Afterlife
NOVEMBER 20, 2011
by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising.
In the CEO Afterlife
NOVEMBER 7, 2011
by John • November 7, 2011 • Branding , Marketing • 2 Comments. However, I think Anheuser-Busch has relinquished the familiar and powerful red and white design that has epitomized the brand’s long and impressive heritage. The solution is to change something; usually it’s the advertising or the advertising agency.
In the CEO Afterlife
AUGUST 29, 2011
Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. Articulating how a company will become the biggest and the best is the strategy. Unleash the power of iconic heritage brands. October 8, 2011 at 5:19 am.
In the CEO Afterlife
OCTOBER 3, 2011
by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. Over his highly successful career, Mr. Bighead created hundreds of millions in shareholder value by acquiring, downsizing and selling companies. The “M” Word: A Company’s Most Underrated Intangible. December 2011.
In the CEO Afterlife
JULY 26, 2011
by John • July 26, 2011 • Life • 0 Comments. We dried clothes on a line, not in an energy gobbling machine burning up 220 volts — wind and solar power dried our clothes. We used a push mower powered by a human being. The “M” Word: A Company’s Most Underrated Intangible. October 2011.
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