Departed Client Analysis: Opening Formal Channels of Feedback to Improve Customer Retention
Strategy Driven
JULY 20, 2012
Conducting a Departed Client Analysis (or Lost Customer Analysis) program entails hiring an independent third party to conduct debrief interviews and solicit constructive feedback from lost customers who have recently fired your firm. He is the author of a book, From a Good Sales Call to a Great Sales Call (McGraw-Hill, 2011).
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