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Top Line Growth? There's an App for That

Harvard Business Review

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. This post is part of the HBR Insight Center Growing the Top Line. Executives searching for sources of top-line growth should look at what's already in their hands — literally.

B2C 11
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Take Your Show on the Road

Harvard Business Review

Cisco Systems, known for its digital telephone switches and routers, had four 25-foot vans touring the country from 2004 to 2011 , to events put on by its channel partners. So if you’re in a B2B business – and perhaps even if it’s B2C – spend some time thinking about an idea that keeps coming up in competitive simulation exercises.

B2B 8
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The Art Of Social Selling

Eric Jacobson

If you don't yet believe the power of social selling, consider these stats and realities from Belew's book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 50
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How To Master The Art Of Social Selling

Eric Jacobson

If you don''t yet believe the power of social selling, consider these stats and realities from Belew''s book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 79
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Stop Selling and Add Value | N2Growth Blog

N2Growth Blog

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving. It’s time for companies to realize that consumers have become very savvy and very demanding.

Blog 409
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The Secrets to TripAdvisor's Impressive Scale

Harvard Business Review

Going B2C was daunting and not in our core DNA," Kaufer remarked. In December 2011, Expedia felt it wasn't getting full economic credit for TripAdvisor buried within its financials and so spun TripAdvisor out as an independent company, where it now trades on the NASDAQ with a $4.8 billion market capitalization as of this writing.

EBITDA 9