2011 B2C Company Retail 
Harvard Business Review
SEPTEMBER 21, 2011
Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. In those days, incumbent companies were stuck in preweb ways of thinking.
Harvard Business Review
OCTOBER 21, 2013
The company already had a demo center outside London and a slick tradeshow setup to showcase how these work together in an effective system. A food company, for example, outfits vehicles with entire kitchens to demonstrate the most effective and creative ways to use its specialty food ingredients in food service operations.
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