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Top Line Growth? There's an App for That

Harvard Business Review

Smartphone sales in 2011 are estimated to reach 468 million units, a 57% increase over 2010. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Global travelers don't want to be hampered by license limitations that make content inaccessible. This post is part of the HBR Insight Center Growing the Top Line. Technology.

Brand 11
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Take Your Show on the Road

Harvard Business Review

Many products can be complicated to operate or dangerous if used incorrectly, and a van can save a customer from traveling to a training center. As the Wienermobile shows (and also the LL Bean Bootmobile ), there can even be a certain amount of excitement generated by the travels of a company’s mobile unit.

B2B 8
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The Secrets to TripAdvisor's Impressive Scale

Harvard Business Review

Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. In founding TripAdvisor, Kaufer wanted to take his hard core engineering skills and apply them to vertical search in travel.

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