Terry Starbucker

OCTOBER 21, 2010

I work for Fifth Third Bank as the Social Media Strategist, and every day I have conversations with many excited execs who want to get started in Social Media right away. This has served as a blueprint — the strategy — for how we think about and plan for Social Media at the Bank. Community, and Measurement.

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Media Tactics Strategy Open-book 289

Terry Starbucker

JANUARY 24, 2010

I serve on the board of a small-ish bank, and at our board meeting yesterday the CEO announced that they were marching towards a social media strategy. Moore January 28, 2010 at 6:16 am Yeah, “Social media isn’t going away.&# That’s probably the biggest wake-up call of all.

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Media Sharpe Learning-by-Doing Blog 305

Terry Starbucker

MARCH 28, 2010

I eventually figured out that this “ BS Meter &# had to be more carefully calibrated – for example, there were some things that just weren’t “material&# enough to make a difference – i.e., I didn’t have to spend a day tracking down that one or two dollar difference in my bank reconciliation.

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CPA Learning-by-Doing Long-term Career 234